Substance Skatepark
Description:
I was approached by Substance Skatepark to create a logo and some lettering for the first indoor skatepark in Brookly. They wanted a vintage skate brand inspired logo, color, palette, and some apparel.
Rejected logo options:
Final Logo:
Brand Colors:
Marshmallow —— #FFF0E1
Cosmic Black —— #000000
Pale Banana —— #FFEA6C
Dirt Brown ——— #AF6A20
Finding colors that fit the brand was a fun challenge. Looking through older skate merchandise, logos, and branding helped to define the colors for the brand. With marshmallow and cosmic black as their main colors and pale banana and dirt brown as secondary colors we delivered colors that evoke the vintage skate culture.
