1510 Gates
Description:
This is one of the many New Developments I branded while working at Nooklyn. 1510 Gates is a luxury apartment development located in the Heart of Bushwick. The building partnered with the Museum of Graffiti and local artist to have murals completed on it.
Nooklyn, Museum of Graffitti, Daze, Giz, ultraw_bandz, Moiz K. Malik
Collaborators:
Work done:
Logo, Letterhead, Social Media Management, Copywriting, Video Editing, Signage and Motion Design
Final Logo Variants:
Focusing on the graffiti, history, and architecture of Bushwick gave me a lot to work with and I ended up creating a bold street art inspired wordmark.
Rejected logo options:
Typography:
For the main typeface I chose Knockout Ultimate Heavyweight, a traditional boxing poster typeface. It is bold and loud while being traditional. A typeface that has enough attitude and personality of its own to represent a neighborhood as vibrant as Bushwick.
The Secondary typeface is Open Sans. Open Sans is a Google font, that I chose mainly because it works well across web browsers while complimenting the logo.
The Colors:
The colors for this building were chose to match the color of the largest outside mural on the building.
Mural Blue ——— #2775b3
Asphalt ———— #333333
Ash Grey ———— #b2b2b2
Cosmic Black —— #000000
Snow White ——— #FFFFFF
Mural of Logo by @ultraw_bandz
Mural of Logo by @ultraw_bandz
Signage:
The signs at 1510 Gates are co-branded with Nooklyn, who helps with the leasing of apartments.
Social Media:
I created 89 posts and 2 video stories for 1510 Gates. The owner of the building and I collaborated on the copy.
