West Bottoms Plant Company reached out to me when they were moving to a new location. They’d been forced to move and wanted to elevate their brand and create a strong identity that represented them. They had an old logo but I updated that to a mark that represents a combination of a sun and a dandelion to represent their gritty resilient energy. After that we chose a grungy texture treatment that takes inspiration from historic West Bottoms area of Kansas City they reside in. This rebrand helped the brand go from forgettable to a memorable and identifiable local company that stands out against their competition.